I think that the majority of people are reasonable and smart in their comments and discussion but there’s no question that there’s an often too vocal minority that find being hostile, critical or downright rude is a fun hobby. One of the most important is: post good stuff and pay attention to the discussion. Being on Facebook and having a good presence that creates engagement and energizes customers are two completely different things, of course, and while that’s a bit beyond the scope of a single posting, there are some basics. With over two billion active monthly users – yes billion “with a b” – every business probably needs some sort of presence on the hulking beast that is Facebook.
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